Sample: Restaurant Sales Letter

It’s Time for an adventure: enjoy great Cuban food and drink with me this Friday night at Iowa’s only Cuban restaurant, THE LOST CUBAN

Dear Laura,

You and I have often discussed the fact that we’re each bored with the dozen Chinese, Mexican, Italian, and other restaurants in the area, and I’d heard of the Lost Cuban, so it was on my short list of places to try.

BECAUSE GOOD FOOD ISN’T ALWAYS EASY TO FIND.

So, I recently tried the Lost Cuban, Cedar Rapids sole Cuban restaurant. I’m so very glad I did.

 The Lost Cuban is located in Cedar Rapids newly-revitalized downtown. I arrived after 6 pm, which is, happily, when the downtown parking meters and parking garages turn Free, so parking was a breeze.

The host was friendly and seated us right away, explaining the specials and taking our drink orders as we were seated. The restaurant is geared more to the lunch crowd, so it was brightly-lit with high-topped tables and stools, but the lack of atmosphere or mood-lighting was forgiven as soon as we tasted the food.

 GOOD CUBAN FOOD IS HARD TO FIND

The owners use the best and freshest ingredients available, and he uses recipes that were handed down from generation to generation in his family. As they put it, “Straight from abuelas recipe book to your plate.”

I’ve had some great Cuban Sandwiches before, but that was in larger, more cosmopolitan cities such as Los Angeles and Chicago, so I didn’t know what to expect from a Cuban restaurant here in Iowa. I need not have worried, the pulled pork was amazing, tender and juicy, and better than the pork at those bigger cities, and the Cuban bread, which was baked fresh on the premises, was wonderful. They even offered a pineapple habanero sauce that complimented the pulled pork perfectly and made my taste buds dance just a little.

My companion tried the slow-cooked Ropa Vieja, served with sides of yuca, plantains, and black beans. She said it was the best Ropa Vieja she’d ever tasted. Cuban Ropa Vieja is a delicious shredded flank steak marinated in tomato sauce with bell peppers, onions, garlic, and brown sugar and cooked slowly for at least 4 hours. Ropa Vieja is Spanish for Old Clothes, but the taste is amazing. Comfort food at its best.

Other specialities include fresh baked Cuban Bread, and Mojo Roasted Pork. All marinades and sauces are made from scratch.

You’ll love The Lost Cuban.

I’ll pick you up Friday at 7:00 PM.

Sincerely,

​Chris Becker

P.S.  They also have a newly-built full service Bar. The Mojitos were fantastic.

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